What Is GEO (Generative Engine Optimization)?
GEO (Generative Engine Optimization) is optimizing for generative AI search engines. This guide explains GEO and how it differs from traditional SEO and AEO.
What Is GEO?
GEO is the practice of optimizing content, entities, and authority signals so generative AI engines cite your brand in their outputs.
GEO vs. AEO vs. SEO
SEO targets blue links; AEO targets answer engines broadly; GEO specifically targets generative AI outputs. The terms overlap in practice.
GEO Strategies
Use structured data, clear factual statements, entity markup, and authoritative citations that generative models extract and reference.
Put it into practice
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