What Is AEO (Answer Engine Optimization)?
AEO (Answer Engine Optimization) is the practice of optimizing content for AI answer engines like ChatGPT, Perplexity, and Google AI Overviews. This guide explains what AEO is and why it matters.
What Is AEO?
AEO optimizes your content so AI search engines cite your brand in their generated answers, capturing searches that bypass traditional blue links.
AEO vs. SEO
SEO targets Google's ranked results; AEO targets AI-generated answers. Both matter as search splits between traditional and AI results.
How to Optimize for AEO
Structure content in clear answer formats, use schema markup, build entity associations, and establish authority that AI engines trust.
Measuring AEO Success
Track AI citations, brand mentions in AI answers, and referral traffic from AI engines.
Put it into practice
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