What Are SEO KPIs?
SEO KPIs (Key Performance Indicators) are the metrics that show whether your SEO is working. This guide covers the essential SEO KPIs to track and what they tell you.
Organic Traffic
The number of visitors from organic search. Rising organic traffic is the clearest sign of SEO progress.
Keyword Rankings
Track positions for your target keywords. Improving rankings lead to more traffic and visibility.
Conversions and Leads
Track how organic traffic converts into leads, sales, or other goals — the ultimate measure of SEO value.
Local Pack Visibility
For local SEO, track Local Pack and Maps rankings — these drive calls, directions, and visits.
Indexed Pages and Backlinks
Monitor indexation growth and backlink acquisition as leading indicators of authority building.
Put it into practice
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