Keyword Research Guide
Keyword research is where every SEO campaign begins. This guide walks you through finding, evaluating, and prioritizing keywords that drive real traffic and customers.
Brainstorming Seed Keywords
Start with your core services and the words customers use to describe them. These seed keywords expand into hundreds of opportunities.
Evaluating Volume and Difficulty
For each keyword, check monthly search volume and ranking difficulty. Target a mix of high-volume and achievable low-difficulty keywords.
Understanding Intent
Classify keywords by intent — informational (learning), commercial (comparing), transactional (buying). Target transactional keywords for revenue.
Local Keywords
For NYC businesses, add local modifiers — borough, neighborhood, and 'near me' terms. Local keywords convert at higher rates.
Prioritizing Keywords
Prioritize by opportunity: high intent, reasonable difficulty, and relevance to your business goals.
Put it into practice
Ready to apply this to your NYC business? Explore our SEO services or request a free audit. For more learning, browse our full SEO education library.